Why YouTube (and Other Social Media) is Important for Lawyers

Incorporating lawyer videos into a robust attorney Internet marketing campaign is important. An attorney video on Internet can serve various objectives, such as:

Securing high page ranking
The days of just optimizing the corporate website to achieve page 1 ranking on search engines are gone. Nowadays, lawyers must do anything to optimize, including images to articles, lawyer videos that are uploaded to video sharing sites (e.g., YouTube), articles, and free advice (e.g., “how to... guides as downloads) on their websites.

Law firms need to optimize their videos to showcase their abilities. They need to savvy about terms and keywords that can result in their video and their content to be visible to stand out in the Internet clutter. By incorporating optimized lawyer videos and optimized press releases and images in its comprehensive lawyer Internet marketing campaign, law firms will show up in search engine result pages.

Increasing client engagement
Potential clients prefer to watch lawyer video and funky content than read paragraph after paragraph of text a website. By incorporating a video onto select pages of a website, potential clients can learn way about the way a law firm operates. This keeps potential clients engaged and will entice them to visit the law firm’s website.

Building brand
A video enhances a law firm’s credibility and branding. It puts a face to the law firm name. It helps to ease a potential client’s apprehension and thus builds a sense of confidence in the law firm. By producing quality videos, a law firm can actually build its brand while building its credibility among clients.

In short, Use the available internet tools to stand out!