Australia's highest court upheld the world's toughest law on cigarette promotion despite protests from tobacco companies.
Cigarette companies had been arguing that the value of their trademarks will be destroyed under the new rules.
These rules demand that all cigarette packs are stripped of all logos and company colors.
The decision by the High Court means that starting December 2012, tobacco companies are prohibited from displaying their distinctive colors, brand designs and logos on their cigarette packs. The packs will instead come in a uniformly unglamorous design.
Furthermore, they will feature graphic health warnings and graphic images of cancer-riddled mouths and blinded eyeballs.
This way, the Australian government hopes that the new packs will make smoking as unglamorous as possible.
What do you think? Will be successful and should other countries follow?
