Tuesday, May 30, 2017

Streaming Without Borders - Europeans Can Take Their Movie and Music Streaming Subscription Abroad

The European Parliament has just passed a new regulation that allows subscribers of Netflix, Spotify, Deezer or another online service to stream abroad. They can enjoy their favorite movies, TV shows, music, or games wherever they go within the EU. Currently, subscribers trying to stream abroad get a “content not available” message.

Starting 2018, subscribers can enjoy their paid for services abroad, regardless if they stay abroad for work, study, or vacation. In case of free services, providers can decide if their content will be available abroad; they are exempt from the new regulation.

The regulation tries to bring clarity in the scope of digital rights which has become complicated due to the rise of the use of mobile devices (smartphones, tablets, etc.). Subscribers want to enjoy content everywhere, not just in their own country. According the data of the European Commission, about half of the internet users, watch movies, listen to music and play games online. This number is expected to increase, since roaming costs inside the EU will abolished starting July 15, 2017.

The new regulation is part of the EU’s Digital Single Market strategy (DSM). According to the European Commission, geo-blocking and other geographically-based restrictions also undermine online shopping and cross-border sales.